Flash and this shit is gone

Live brief with Kessels&Kramer.

Create a "Happy Apocalypse". Combine a cause with a brand to bring a solution (solve it), or a positive spin (make us feel better about it), or a point of view (what do you think?).

"Your project can be any medium: A campaign, a film, a product, a sculpture, an item of clothing, a piece of furniture, a poem, a performance. Show lateral thinking and communicate any message."

I had many many different iterations and idea paths that I followed for this project but in the end I chose to present my combination of "Flash X Excessive meat eating".

Creating a campaign aiming to suggest that even Flash cant clean up the shit that is global warming due to the meat industry. Using profanity to catch people's attention and bring attention to a controversial issue. Aiming to target meat eaters for an alternate angle that if they must eat this meat then they must also clean up the shit.

Visually I was inspired by 1950s cleaning product magazine ads, specifically one by Flash. Using a similar illustration style and colour palette. I also experimented with creating type from chocolate cake batter to imitate shit & add to this concept further. Another element which I enjoyed was creating the product packaging for 'cow poo bags'. I wanted to reassert the idea that its their responsibility to pick up the shit of global warning if they continue to insist on eating cows.